Terms of Service

01 Overview

AURA Operator ("AURA", "we", "our", "us") provides an AI-powered lead management and conversation platform that helps businesses receive, qualify, and respond to inbound leads across channels including Facebook Messenger, Instagram, Telegram, and website chat.

These Terms of Service ("Terms") form a binding agreement between you ("Operator", "you") and AURA Operator. "Platform" means the AURA software, APIs, websites, and services. By accessing or using the Platform you accept these Terms in full. If you disagree with any part, do not use the Platform.

02 Eligibility

You must be at least 18 years old and have the legal capacity to enter into a binding contract to use the Platform. If you are using the Platform on behalf of a company or other legal entity, you represent that you have authority to bind that entity to these Terms.

The Platform is not available in jurisdictions where its use would violate applicable law.

03 Your Account

Connecting your Facebook, Instagram, or other third-party account constitutes registration. You are responsible for maintaining the security of any credentials, access tokens, and API keys associated with your account.

You must notify us immediately at legal@auraoperator.com if you believe your account has been compromised. AURA is not liable for losses resulting from unauthorised use of your account.

You may not share your account credentials with third parties or create accounts on behalf of others without their explicit consent.

04 Permitted Use

You may use the Platform solely to manage inbound business leads and conversations for your own legitimate business operations. Permitted activities include:

05 Prohibited Use

You must not use the Platform to:

• Send unsolicited commercial messages (spam) or violate CAN-SPAM, CASL, GDPR, or equivalent anti-spam laws
• Contact individuals who have opted out or not consented to receiving messages
• Impersonate any person or entity, or misrepresent your affiliation
• Harvest, scrape, or collect personal data from third-party platforms in violation of their terms
• Probe, scan, or test the vulnerability of the Platform without written authorisation
• Circumvent authentication, rate limits, or any other access control mechanism
• Use the Platform in connection with illegal activity, fraud, harassment, or the distribution of malware
• Resell, sublicense, or provide access to the Platform to third parties without written consent
• Upload or transmit content that infringes intellectual property rights or violates the rights of any third party

We reserve the right to suspend or terminate accounts that violate this section without notice.

06 AI Features

The Platform uses AI models to generate reply suggestions, qualify leads, and automate follow-up tasks. You acknowledge that:

AURA does not guarantee the accuracy, completeness, or suitability of AI-generated content. You accept all liability for messages sent through your connected accounts, whether generated by AI or otherwise.

You must not use the AI features to generate content that is deceptive, discriminatory, defamatory, illegal, or in violation of any third-party platform's policies.

07 Messaging Rules

When using AURA to send messages through third-party platforms you must comply with the policies of each platform in addition to these Terms. In particular:

AURA enforces the Meta 24-hour messaging window at the platform level. You must not attempt to circumvent this enforcement.

08 Your Data

You retain ownership of all lead data, conversation content, and business information you submit to or generate through the Platform ("Operator Data"). You grant AURA a limited, non-exclusive licence to process Operator Data solely to provide and improve the Platform.

You are responsible for ensuring you have all necessary rights, consents, and legal bases to submit personal data to the Platform for processing. This includes obtaining consent from your leads where required by applicable data protection law.

Our collection and use of personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference.

If you delete your account or connected pages, AURA will delete your Operator Data within 30 days, except where retention is required by law.

09 Intellectual Property

AURA and its licensors own all rights, title, and interest in the Platform, including its software, design, trademarks, and documentation. Nothing in these Terms transfers any intellectual property rights to you.

You may not copy, modify, distribute, sell, or create derivative works from any part of the Platform without our prior written consent.

Feedback, suggestions, or ideas you provide about the Platform may be used by AURA without restriction or compensation.

10 Fees & Payment

Current pricing and billing terms are published on the Platform or provided to you directly. All fees are non-refundable except as required by applicable law or expressly stated in a separate agreement.

If you fail to pay any amounts due, AURA may suspend access to the Platform. You are responsible for all taxes, levies, or duties imposed by taxing authorities on fees paid under these Terms.

11 Termination

Either party may terminate these Terms at any time. You may terminate by disconnecting your accounts and ceasing use of the Platform. We may terminate or suspend your access immediately, without prior notice or liability, if you breach any provision of these Terms.

Upon termination, your right to use the Platform ceases immediately. Sections covering intellectual property, disclaimers, limitation of liability, indemnification, and governing law survive termination.

12 Disclaimers

The Platform is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement.

AURA does not warrant that the Platform will be uninterrupted, error-free, or free of harmful components. We do not warrant the accuracy of any AI-generated content, lead scores, or recommendations.

Third-party messaging platforms (Meta, Telegram, etc.) are outside our control. We are not liable for downtime, policy changes, or account restrictions imposed by those platforms.

13 Limitation of Liability

To the maximum extent permitted by applicable law, AURA's total liability to you for any claims arising out of or relating to these Terms or the Platform shall not exceed the greater of (a) the fees paid by you to AURA in the three months preceding the claim, or (b) USD $100.

In no event shall AURA be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunities, even if advised of the possibility of such damages.

Some jurisdictions do not allow limitations on implied warranties or exclusion of certain damages. In such jurisdictions the above limitations apply to the fullest extent permitted by law.

14 Indemnification

You agree to indemnify, defend, and hold harmless AURA and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Platform; (b) your violation of these Terms; (c) your violation of any third-party right, including any intellectual property right or privacy right; or (d) any content or data you submit through the Platform.

15 Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law provisions. Any dispute arising under these Terms shall be subject to the exclusive jurisdiction of the courts located in Delaware.

16 Changes

We may revise these Terms at any time. The effective date at the top of this page reflects the date of the most recent revision. For material changes, we will provide at least 14 days' notice via email or in-product notice before the new terms take effect. Continued use of the Platform after the effective date constitutes acceptance of the revised Terms.

17 Contact